Advertising Continue reading below With AR and VR, retailers create immersive experiences and hope to increase footfall to their physical store. At the same time, these technologies can also transform their customers' shopping experience Photo Background Removing online. Google Tango With Google Tango on the developer table, advanced AR applications can transform the way consumers select their products online. For example, Wayfair is working on an app that will allow customers to place virtual 3D renderings of furniture from its online store in their homes. This will allow Photo Background Removing customers to view the products in their home environment and not just on their smartphones. Advertising Continue reading below These AR apps offer huge potential to increase online engagement.
Additionally, according to a Business Insider report, a significant number of online shoppers rate AR and VR as a positive addition to their shopping experience. E-commerce players should act in time to meet their ever-changing Photo Background Removing expectations. 5. Personalization It's not exactly a new strategy, but it will align with your efforts to improve customer experience and brand engagement. Online product customization has huge revenue potential and has its unique space in the online world. With personalization, you can charge more for the same products because customers are willing to pay more for self-designed products, compared to non-personalized Photo Background Removing products. It is also likely that customers would be willing to talk about these products; these are their own creations! You need to promote these interactions by making it easy for customers to share their creations in the social space.
Think beyond apps The world has been advocating 'mobile first' and 'mobile only' since Apple launched the first smartphone. Advertising Continue reading below App development companies have redesigned their processes and offerings to meet Photo Background Removing the demands of the growing app economy. However, a growing number of successful mobile-focused companies are now building web apps for larger screens. Additionally, mobile disruptors (Uber, Instagram, Flipboard, etc.) now feel the need to serve their customers on all screen sizes and not just mobile. This is crucial for e-commerce players, as apps will not be the only channel to engage customers Photo Background Removing in the future. Several surveys show that people tend to use mobile for casual browsing, while doing most of their online shopping through desktop. Instead of trying to change this behavior, you should evaluate the customer journey across all screen sizes and allow them to switch devices seamlessly.